Google Business Profile connector for AI agents

CALL ANY TOOL

Manage local listings end to end: locations, reviews, posts, and performance insights, scoped to each user's own Business Profile access.

googlebusinessprofile_list_locations

List locations

List the business locations the authenticated user manages, with address, phone, and category.

Parameters

Name

Type

Required

Description

account_id

string

Optional

Restrict results to locations under this account.

googlebusinessprofile_get_location

Get location

googlebusinessprofile_list_reviews

List reviews

googlebusinessprofile_reply_to_review

Reply to review

googlebusinessprofile_create_post

Create post

googlebusinessprofile_get_performance_metrics

Get performance metrics

Build your Agent

Same auth pattern across LangChain, OpenAI, Anthropic, and Google ADK.

import { ScalekitClient } from "@scalekit-sdk/node";
import { createReactAgent } from "@langchain/langgraph/prebuilt";

const sk = new ScalekitClient(env.SCALEKIT_ENV_URL, env.SCALEKIT_CLIENT_ID, env.SCALEKIT_CLIENT_SECRET);

// Google Business Profile tools scoped to this user
const { tools } = await sk.tools.listScopedTools("user_123", {
  filter: { connectionNames: ["googlebusinessprofile"], toolNames: [
    "googlebusinessprofile_list_locations",
    "googlebusinessprofile_get_location",
    "googlebusinessprofile_list_reviews"] },
  pageSize: 100,
});

const agent = createReactAgent({ llm, tools });
await agent.invoke({ messages: [{ role: "user", content: "Reply to the new 2-star review and pull last month's search views" }] });

import OpenAI from "openai";
import { ScalekitClient } from "@scalekit-sdk/node";

const sk = new ScalekitClient(env.SCALEKIT_ENV_URL, env.SCALEKIT_CLIENT_ID, env.SCALEKIT_CLIENT_SECRET);
const openai = new OpenAI();

const { tools } = await sk.tools.listScopedTools("user_123", {
  filter: { connectionNames: ["googlebusinessprofile"] }, pageSize: 100,
});

const res = await openai.chat.completions.create({
  model: "gpt-5",
  messages: [{ role: "user", content: "Reply to the new 2-star review and pull last month's search views" }],
  tools,
});

// Execute the tool call with the user's vaulted googlebusinessprofile credential
await sk.tools.executeTool(res.choices[0].message.tool_calls[0], "user_123");

import Anthropic from "@anthropic-ai/sdk";
import { ScalekitClient } from "@scalekit-sdk/node";

const sk = new ScalekitClient(env.SCALEKIT_ENV_URL, env.SCALEKIT_CLIENT_ID, env.SCALEKIT_CLIENT_SECRET);
const anthropic = new Anthropic();

const { tools } = await sk.tools.listScopedTools("user_123", {
  filter: { connectionNames: ["googlebusinessprofile"] }, pageSize: 100,
});

const msg = await anthropic.messages.create({
  model: "claude-sonnet-5",
  max_tokens: 1024,
  messages: [{ role: "user", content: "Reply to the new 2-star review and pull last month's search views" }],
  tools,
});

// Tool call runs with the user's vaulted googlebusinessprofile credential
await sk.tools.executeTool(msg.content, "user_123");

import { Agent } from "@google/adk/agents";
import { ScalekitClient } from "@scalekit-sdk/node";

const sk = new ScalekitClient(env.SCALEKIT_ENV_URL, env.SCALEKIT_CLIENT_ID, env.SCALEKIT_CLIENT_SECRET);

const { tools } = await sk.tools.listScopedTools("user_123", {
  filter: { connectionNames: ["googlebusinessprofile"] }, pageSize: 100,
});

const agent = new Agent({
  name: "googlebusinessprofile_agent",
  model: "gemini-2.5-pro",
  instruction: "Google Business Profile tools scoped to this user",
  tools,
});

await agent.run("Reply to the new 2-star review and pull last month's search views");

Try these prompts

Copy any prompt into your agent. Each maps directly to a Google Business Profile tool. Click to copy, paste into your agent, done.

Reviews

Copy the prompt

Copied

List reviews at 3 stars or below for the downtown location.

Copy the prompt

Copied

Reply to the newest review thanking the customer and offering to make it right.

Copy the prompt

Copied

How many unreplied reviews does the airport location have?

Posts and listings

Copy the prompt

Copied

Publish a weekend-hours update post for the downtown location.

Copy the prompt

Copied

Get the full listing details for location loc_9021.

Copy the prompt

Copied

Create an offer post for 20% off this weekend.

Performance

Copy the prompt

Copied

Pull search views and map clicks for last month.

Copy the prompt

Copied

Compare this month's calls to last month for the downtown location.

Copy the prompt

Copied

List all locations under account acc_442.

SEE HOW AUTH WORKS

Your users connect once. Their Google Business Profile credentials stay vaulted, every call is checked, and every action is logged.

1

Authorize

Your user connects

Google Business Profile

once. We tie it to their identity and the meetings they approved — no shared bot account, no org-wide access

Who:

user ‘A’

when:

Once per user

access:

Limited to user

2

Store

Their

Google Business Profile

token lives in a vault scoped to them. User A's meetings are never reachable by an agent acting for user B, even on the same connection

vault:

encrypted

scope:

per-user

tokens:

auto-refreshed

3

Resolve

When your agent calls a

Google Business Profile

tool, we fetch the right token server-side. It never touches your agent, never appears in the LLM context, never shows up in your logs

speed:

~40ms

check:

before every call

seen by:

nobody

4

Audit

Every

Google Business Profile

tool call is logged — who triggered it, which meeting was fetched, what came back. 90 days of history, tied to the user who authorized it

history:

90 days

export:

SIEM-ready

logged:

every call

Test other agents

See the same per-user auth pattern across other marketing and local-listings connectors.

SALES

Outbound prospecting agent

Build targeted prospect lists with Apollo, enrich with firmographic data, and draft personalised outreach. Runs on a schedule.

Apollo

View agent

GTM

HubSpot to Slack updates agent

Watch HubSpot deal stage changes and post structured updates to the right Slack channel. Reps stop checking the CRM all day.

HubSpot

Slack

View agent

Why Scalekit

Secure your agent's access. Connectors ship in minutes

Other connector libraries treat auth as a demo afterthought. Scalekit starts with identity, scope enforcement, and audit. Connectors follow.

01.

Shared tokens break per-user analytics

A shared Google Business Profile token looks fine in a demo. In production every listing update looks like one service account, and you cannot tell which user triggered it. Scalekit resolves the credential of the actual user who triggered the agent, never a shared bot.

// shared token
audit → bot_service_account

// scalekit
audit → user_abc ✓

02.

Authentication is not authorization

03.

Multi-tenancy is architectural

04.

Google Business Profile today. Ten connectors tomorrow.

“Our agents act across Salesforce, Gong, Google Drive, and more, on behalf of every customer. Scalekit behind the scenes meant we can keep adding tools without ever rebuilding how credentials or tool calling work.”

Venu Madhav Kattagoni

Head of Engineering / Von

FAQs

Frequently Asked Questions

Does the agent access Google Business Profile as the user or through a shared key?

As the user. Scalekit resolves the credential of the person who triggered the agent at request time, so every Google Business Profile action in your audit trail is attributed to a real user, not a shared service account.

Where is the Google Business Profile token stored?

In an AES-256 encrypted vault with per-tenant namespacing. Tokens are resolved at request time, never enter LLM context, refresh automatically, and can be revoked from one dashboard.

Can I limit what the agent does in Google Business Profile?

Yes. Filter by tool name in listScopedTools to expose only what you want. Scalekit also enforces scope checks before every API call.

What happens when a user revokes access?

The credential is invalidated at the next tool call. The call fails closed, other users' connections are unaffected, and the revocation is logged in the audit chain.

Can the agent reply to reviews without a human checking the wording first?

Only if you scope reply_to_review into the tool set you expose. Keep the agent to list_reviews and get_performance_metrics for a read-only rollout, or require a human approval step before replies post publicly.

Google Business Profile

Tools your local marketing agent reaches for on Google Business Profile, scoped per user.