How ZenAdmin added enterprise auth without derailing their roadmap

Zenadmin built the first unified IT platform for global teams, combining people, devices, and app management in one place. They handle everything from procurement and device lifecycle management to SaaS optimization and identity management, helping companies scale without the usual IT headaches.

The Challenge

‍Zenadmin had found their sweet spot serving mid-market companies with 100–250 employees—organizations where SSO wasn't typically a hard requirement. But as word spread and larger enterprises started knocking, the team faced a familiar problem: enterprise deals were getting stuck on authentication requirements.

These bigger prospects needed SAML SSO as a deal blocker. The engineering team could build it, sure, but diving deep into SAML specifications meant months of work that wouldn't directly improve their core platform.

"We wanted to meet enterprise requirements without slowing down our product roadmap. Spending months building and maintaining enterprise auth in-house just wasn't the best use of our team's time."

Aditya Anand,

CTO

How Scalekit helped

Instead of building from scratch, Zenadmin partnered with Scalekit. Using Scalekit's Node SDK, they implemented a branch-specific integration that gave enterprise customers SAML SSO without touching their existing authentication flows.

The implementation started with 4 key SSO connections to cover their enterprise prospects' most common identity providers. The key piece was Scalekit's Embeddable Admin Portal—a white-labeled interface that let customer IT teams configure their own SSO settings. This meant Zenadmin didn't have to become SAML experts or handle complex customer onboarding calls. Enterprise customers could set up their authentication independently while Zenadmin maintained control over security and user experience.

"Scalekit turned what could have been months of heavy lifting into a smooth implementation. It let us focus on the core features that matter to our customers, while still delivering a secure, enterprise-ready solution."

Aditya Anand,

CTO

Results

The integration delivered exactly what Zenadmin needed:

• Fast enterprise enablement: Added enterprise authentication capabilities in weeks, not months, immediately unblocking stalled enterprise deals
• Self-service customer experience: Enterprise IT teams now configure their own SSO through the admin portal, reducing Zenadmin's support overhead while giving customers the control they demanded
• Zero disruption for existing users: Mid-market customers continued using their existing login flows with no added complexity or changes
• Engineering focus preserved: Team avoided months of SAML development and ongoing maintenance burden, staying focused on core platform features that differentiate their product
• Future-ready foundation: Established a scalable authentication base ready for modern login flows like passwordless authentication, SCIM provisioning, and adaptive MFA as their customer base grows

The bottom line: Zenadmin got enterprise-ready authentication without the engineering tax, keeping their team focused on what they do best while opening up an entirely new market segment with room to scale authentication features as needed.